Blog

Got cannabis? Mainstream marketing for marijuana
| Case Studies

Got cannabis? Mainstream marketing for marijuana

Nan Finkenaur | March 3, 2016 | Case Studies

What is growing faster than the smartphone industry, and is expected to pull in $20 Billion annually by 2020? Surprise! It’s cannabis. The opportunity to reposition marijuana from the domain of pothead to professional – in the minds of the consumer – is unlimited. Those companies with a fresh marketing approach stand poised to build trust and mainstream respectability, as well as rake in the profits.

Continue reading
The Raisin Bran trap: Branding for line extensions
| Branding

The Raisin Bran trap: Branding for line extensions

Nan Finkenaur | February 24, 2016 | Branding

Has this ever happened to you? I bought Raisin Bran Crunch instead of Raisin Bran. For the third time. I only discovered my error when I got home. Arrgh! I hadn’t noticed the subtle differences in the packaging! Your packaging has 4 seconds, at most, to capture the consumer’s attention as they stroll down the…

Continue reading
The Presidential “Brand-idates”
| Out and About

The Presidential “Brand-idates”

Lynne Smith | February 16, 2016 | Out and About

What do Ted, Hil, Jeb, Don and Bernie all have in common? Well, not much, except they each have their very own…brand identity. Normally you think of a logo as a means to sell a product or service, not to sum up a human being. But every 4 years, several names are transformed into slick,…

Continue reading
Stories that Inspire
| Case Studies

Stories that Inspire

Lynne Smith | January 27, 2016 | Case Studies

The success of TED – Ideas Worth Spreading is well-known, welcoming people from every discipline and culture who seek a deeper understanding of the world. In this spirit, TED has spawned a series of local, self-organized events called TEDx. An inspirational, highly successful TEDx event was recently held in Natick, MA, with the apt theme…

Continue reading
Doggone Fonts
| Just For Fun

Doggone Fonts

Lynne Smith | November 16, 2015 | Just For Fun

Can’t find just the right font for a project? Need a typeface that hasn’t gone to the dogs? It can be a b*#ch, we know. Artist William Wegman (my fellow MassArt grad) has the solution, in this clever video starring his incredibly cooperative Weimaraners. I wish my computer were as well trained as his dogs.

Continue reading