Goodbaby International

Urbini Product Launch

Goodbaby came to us for branding on their upscale new line of baby products with an international flavor. We researched competitive, high-end strollers – they’ve become fashion accessories for the urban mom today. We got the brand rolling with our comprehensive approach to design and marketing – so successfully, that strollers sold out of initial quantities!

Our team brainstormed brand and product names. We created the stylish brand identity for a bold retail presence. Design and messaging were cohesive throughout all packaging, support copy, POS and web. Aspirational art direction, model selection, and high-end styling for photography ensure the photos capture the attention of the target market.


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