The organizers of TEDxNatick, a local offshoot of the wildly successful TED talk series, called on Adrenaline to design impactful branding, while keeping within the strict guidelines of the TED brand. It needed to communicate the theme Stories that Inspire, convey the engaging aspect of a TED event, and draw in as many sponsors, participants, and attendees as possible.
Adrenaline created several logo concepts; the selected logo was used throughout the marketing materials. For the collateral, we incorporated iconic scenes of Natick as dramatic, grayscale imagery. On these backgrounds, the red and white TEDx branding stands out with contrasting appeal.