Reebok / CBS’s Survivor

Merchandising, POS

Outwit, outplay, outdo! To outdo ourselves on this promotion for the popular Survivor TV series, we presented several concepts—and Reebok used every one in the promotion. The wide-ranging marketing campaign included in-store posters, 4-way toppers, hang tags and T-shirts.

Adrenaline’s wild, adventure-inspired designs were created to target active adults, and integrate with 14 different retailers such as Macy’s, JC Penney, and Sports Authority.


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