Phillips Screw Company

Brand Identity, Package Design, Collateral

Phillips was a household name but not yet a household brand. They came to us for an updated identity and line look that would move them to the forefront of the DIY retail trend. Our logo capitalizes on the iconic, highly recognized symbol, combined with bold colors, upscale-looking metallic inks, and striking in-house photography.

This comprehensive project included brand identity, a line of packaging for tools, as well as writing and design for a brochure, sell sheets, and other marketing materials.


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