The team at Adrenaline generated the idea for first truly customizable games, and after 3 years of R&D and sourcing, we successfully launched My Life Games! Personalized Monopoly sold out of initial quantities, thanks to its unique way of reconnecting games with consumers – customized with their own photos and text, the consumer has an emotional investment in the product as never before.
Adrenaline designed gift-quality packaging, a website, and all 40 (and counting!) themed Monopoly gameboards. Also, MLG Scrabble is launching soon. My Life Games is changing the way people interact with games!