Personalized Monopoly and Scrabble
INTELLECTUAL PROPERTY DEVELOPMENT, BRANDING, PRODUCT AND PACKAGE DESIGN, PR, SOCIAL MEDIA
The team at Adrenaline generated the idea for the first truly customizable games. Our innovative product paired the world’s favorite games, Monopoly and Scrabble, personalized with consumer’s own photos and captions.
Easy and fun to create, customized games shipped directly to the consumer with all the pieces, ready to play. Adrenaline designed gift-quality packaging, a website, and all 90+ themed Monopoly and Scrabble gameboards. Our team wrote press releases, created a press kit, online ads and banners. We drove PR and social media, and provided web-advertising support to retailers.
My Life Games gave consumers a personal connection to games as never before!
Client: My Life Games
Monopoly – Family Rules
Monopoly – Wedding
Monopoly – Metallic gift packaging,
Scrabble – Scrapbook
Web design
Logo
Personalized Monopoly and Scrabble
INTELLECTUAL PROPERTY DEVELOPMENT, BRANDING, PRODUCT AND PACKAGE DESIGN, PR, SOCIAL MEDIA
Adrenaline invented and launched My Life Games, the first truly personalized games. We paired the world’s favorite games, Monopoly and Scrabble, with consumer’s own photos and captions. Easy and fun to create, our one-of-a kind games shipped directly to the customer with all the pieces, ready to play.
Our team designed gift-quality packaging, the website, and 90+ Monopoly and Scrabble gameboard themes. We drove PR and social media, created a press kit, online ads and banners. My Life Games provided consumers an emotional connection with these well-loved games – as never before!
Client: My Life Games
72 King George Drive, Boxford, MA 01921
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