Hasbro / ’Tween Games

Girl Power! Adrenaline’s extensive knowledge of niche marketing for games helped drive this line of products targeting ’tween girls for Toys ’R Us.

CLUE – Secrets in Paris: Designed around a high school trip to Paris. We developed younger Clue characters, wrote the backstory, and art-directed the mysterious illustrations.

LIFE – High School Edition: Packaging, art direction, and game component design for this unique version of the classic board game, with lively illustrations throughout.

OUIJA- Adrenaline wrote contemporary question cards to inspire girl talk. We designed friendly typography and art-directed the graphic illustrations.

  • Client: Winning Solutions

Share this project: