Cricket USA Line Launch

Brand Identity, Project Management

The popular, successful Cricket brand (think 1970’s) is back, with a full line of lighters, matches, and firestarter products. Adrenaline launched this comprehensive campaign from the ground up: branding, bilingual packaging, collateral, writing, web content and design, project management, and consulting for PR and marketing.

Our strategy included in-depth character development, which is driving Cricket’s placement into large retailers. We created avatars, screensavers, video scripts, an interactive timeline, and more. The new Christopher Cricket is a point of difference – the unique, engaging face of the brand.

  • Client: Schawbel Consulting for Swedish Match.

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