Branding

Rebranding? First things first

Rebranding? First things first

Nan Finkenaur | May 30, 2017 | Branding | No Comments

When your company needs rebranding, it’s critical to put first things first. During a conversation at a networking event, I heard, “We started our rebranding...

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How to Engage Your Customers with Emotion

How to Engage Your Customers with Emotion

Nan Finkenaur | February 1, 2017 | Branding | No Comments

Have you ever engaged with a brand that made you smile? Has a campaign made you laugh or touched your heart? Chances are, these...

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Trends in logo design: Making choices for your brand

Trends in logo design: Making choices for your brand

Nan Finkenaur | November 2, 2016 | Branding | No Comments

Should you follow trends when refreshing a logo or creating a new one? Your logo is the bedrock of your brand identity, but many...

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What’s in Your Tagline?

What’s in Your Tagline?

Nan Finkenaur | May 31, 2016 | Branding | No Comments

How to write a slogan that connects: Ever wonder how to write an exceptional tagline? One that is memorable? That embodies the essence of the...

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How to Create Brand Packaging so Engaging, it’s Shareable

How to Create Brand Packaging so Engaging, it’s Shareable

Nan Finkenaur | May 5, 2016 | Branding | No Comments

Let’s face it – the consumer most often makes a split-second purchase decision at retail based on product packaging. Is yours working hard enough?...

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