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The Raisin Bran trap: Branding for line extensions
| Branding

The Raisin Bran trap: Branding for line extensions

Nan Finkenaur | February 24, 2016 | Branding

Has this ever happened to you? I bought Raisin Bran Crunch instead of Raisin Bran. For the third time. I only discovered my error when I got home. Arrgh! I hadn’t noticed the subtle differences in the packaging! Your packaging has 4 seconds, at most, to capture the consumer’s attention as they stroll down the…

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The Presidential “Brand-idates”
| Out and About

The Presidential “Brand-idates”

Lynne Smith | February 16, 2016 | Out and About

What do Ted, Hil, Jeb, Don and Bernie all have in common? Well, not much, except they each have their very own…brand identity. Normally you think of a logo as a means to sell a product or service, not to sum up a human being. But every 4 years, several names are transformed into slick,…

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Stories that Inspire
| Case Studies

Stories that Inspire

Lynne Smith | January 27, 2016 | Case Studies

The success of TED – Ideas Worth Spreading is well-known, welcoming people from every discipline and culture who seek a deeper understanding of the world. In this spirit, TED has spawned a series of local, self-organized events called TEDx. An inspirational, highly successful TEDx event was recently held in Natick, MA, with the apt theme…

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Doggone Fonts
| Just For Fun

Doggone Fonts

Lynne Smith | November 16, 2015 | Just For Fun

Can’t find just the right font for a project? Need a typeface that hasn’t gone to the dogs? It can be a b*#ch, we know. Artist William Wegman (my fellow MassArt grad) has the solution, in this clever video starring his incredibly cooperative Weimaraners. I wish my computer were as well trained as his dogs.

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What a Rush
| News

What a Rush

Lynne Smith | November 15, 2015 | News

Welcome to our new blog, the Adrenaline Rush! Drop in and check out a variety of topics that we hope will engage, inform, inspire, and amuse you. Trends in brand messaging and marketing are constantly evolving, and it can be hard to wade through all the content out there to find what’s relevant. At Adrenaline…

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