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i.e. vs. e.g = confusion
| Miss Grammar Geek

i.e. vs. e.g = confusion

Lynne Smith | April 13, 2016 | Miss Grammar Geek

Introducing “Miss Grammar Geek,” where I’ll post a recurring series of editor’s tips and tidbits – grammatical pitfalls to avoid, writing advice, and other editorial ephemera. We all get lazy now and then, especially when it comes to informal writing, emailing, and worst of all, the dreaded comment section; but that can spill over into…

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A Startup Story: How mentors can guide you
| Business

A Startup Story: How mentors can guide you

Nan Finkenaur | April 12, 2016 | Business

It’s everyone’s dream, right? Make your unique idea into reality, a thriving new business. I had that dream, and in the several years since starting up My Life Games I’ve gained invaluable insights that I want to share. The business is now coming to an end – but that is a blog post for another…

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The Twelve Days of Design
| Out and About

The Twelve Days of Design

Lynne Smith | March 30, 2016 | Out and About

I paid a visit to Design Museum Boston recently. Where’s it located, you ask? The short answer is: everywhere. That’s right, it’s not a brick and mortar museum—DMB has created a movable gallery of art and design that can be found in public places all around the Boston area. They partner with both public and…

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Fifty Shades of Color Theory
| Branding

Fifty Shades of Color Theory

Lynne Smith | March 14, 2016 | Branding

Color is power. In branding, it has more power than shapes or words to instantly express an emotion, grab attention, make a statement. The human brain can process information in just 13 milliseconds, according to an MIT study, taking a pathway through the 3 types of cone cells (red, green or blue wavelength) of the…

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Got cannabis? Mainstream marketing for marijuana
| Case Studies

Got cannabis? Mainstream marketing for marijuana

Nan Finkenaur | March 3, 2016 | Case Studies

What is growing faster than the smartphone industry, and is expected to pull in $20 Billion annually by 2020? Surprise! It’s cannabis. The opportunity to reposition marijuana from the domain of pothead to professional – in the minds of the consumer – is unlimited. Those companies with a fresh marketing approach stand poised to build trust and mainstream respectability, as well as rake in the profits.

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