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What’s in Your Tagline?
| Branding

What’s in Your Tagline?

Nan Finkenaur | May 31, 2016 | Branding

How to write a slogan that connects: Ever wonder how to write an exceptional tagline? One that is memorable? That embodies the essence of the brand? And creates an emotional connection between the consumer and brand? Catchy taglines share some common ground. The following insights can help you create slogans that connect: 1) They sell the…

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Tips for “Homer Simpson-proof” Proofreading
| Business

Tips for “Homer Simpson-proof” Proofreading

Lynne Smith | May 17, 2016 | Business

There it was, staring me in the face. A marketing piece had just been delivered to the client, when I saw the typo: The subhead said, “Light up your word” instead of “Light up your world.” A Homer-worthy goof – d’oh! As production manager, I’m the final stop between most of the work at Adrenaline…

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How to Create Brand Packaging so Engaging, it’s Shareable
| Branding

How to Create Brand Packaging so Engaging, it’s Shareable

Nan Finkenaur | May 5, 2016 | Branding

Let’s face it – the consumer most often makes a split-second purchase decision at retail based on product packaging. Is yours working hard enough? What can you do to make consumers more engaged – and more likely to purchase your product? At Adrenaline, our first step is to study the competition. Purchase the competitive product…

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It’s Arbor Day 2016, and we speak for the trees
| Just For Fun

It’s Arbor Day 2016, and we speak for the trees

Lynne Smith | April 29, 2016 | Just For Fun

“I speak for the trees, for the trees have no tongues” – Dr. Seuss, The Lorax. In honor of Arbor Day, we present a different take on our woody friends that Dr. Seuss himself would be impressed with. These photo creations by Steve were published in Photoshop User magazine. While out walking his dog one…

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Client vs Vendor Conundrum: 11 Ways to Become Partners Instead
| Business

Client vs Vendor Conundrum: 11 Ways to Become Partners Instead

Nan Finkenaur | April 27, 2016 | Business

Why can’t we all see the world through each other’s eyes? In the typical relationship between clients and vendors often lies a whole realm of misunderstanding that can be cleared up with a generous measure of empathy. “When you show deep empathy toward others, their defensive energy goes down, and positive energy replaces it. That’s when you…

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