Blog

Rebranding? First things first
| Branding

Rebranding? First things first

Nan Finkenaur | May 30, 2017 | Branding

When your company needs rebranding, it’s critical to put first things first. During a conversation at a networking event, I heard, “We started our rebranding with the website. Then we decided to change our name…” I thought, “Oof, what a waste of time and money!” What should be first? Examine the essence of your brand personality,…

Continue reading
How to Engage Your Customers with Emotion
| Branding

How to Engage Your Customers with Emotion

Nan Finkenaur | February 1, 2017 | Branding

Have you ever engaged with a brand that made you smile? Has a campaign made you laugh or touched your heart? Chances are, these are the brands you remember well. Connecting with human emotion is critical to the success of design and marketing. Emotions are a subjective experience. But, it is crucial to integrate human-centered thinking…

Continue reading
Trends in logo design: Making choices for your brand
| Branding

Trends in logo design: Making choices for your brand

Nan Finkenaur | November 2, 2016 | Branding

Should you follow trends when refreshing a logo or creating a new one? Your logo is the bedrock of your brand identity, but many other elements in your branding effort support it. It can be expensive and time consuming to redesign once established. A well-designed logo should last 10-15 years without an update. But when…

Continue reading
Amp Up Your Creativity
| Creativity

Amp Up Your Creativity

Nan Finkenaur | August 10, 2016 | Creativity

Ever feel like you are out of ideas or solutions? When I was a 20-something designer I worked long hours struggling with my ideas. Trying to find the best one. Sometimes staring at a blank piece of paper. But I’ve learned some tricks over the years to prevent that creative block and get those juices flowing…

Continue reading
The Usual Suspects
| Just For Fun

The Usual Suspects

Nan Finkenaur | June 14, 2016 | Just For Fun

Steve Krupsky lined up this cast of critters to showcase his “arrested” development of humorous, hand-drawn characters. Whimsical, delightful, silly or adorable, they all capture the audience’s attention with their playful mugs. Did he have fun with these? Guilty as charged!

Continue reading