Reebok
CBS’s Survivor Australia
Create a marketing campaign for Survivor that
includes in-store posters, 4-way toppers, hang
tags and T-shirts. Designs need to work in 14
different retailers including Macy’s, JC Penney,
and Sports Authority. Targets active adults
from 18-35. All concepts presented were used
in the promotion.
CBS’s Survivor Australia
Create a marketing campaign for Survivor that
includes in-store posters, 4-way toppers, hang
tags and T-shirts. Designs need to work in 14
different retailers including Macy’s, JC Penney,
and Sports Authority. Targets active adults
from 18-35. All concepts presented were used
in the promotion.
